Although virtual reality is still a fledgeling technology, and the tools available to create the experiences are a ways away from being as seamless (pun intended) and automated as they will be, there are practitioners and storytellers out there that are already perfecting the craft and forging a path for the rest of us.
I got to work with some of them on this project. Putting this project together, and taking it from a wisp of an idea ("They should do a VR experience to show their A380 product") to a truly global coordination effort with my Barbarian compadres, the great folks at STOPP / Media Monks, and our amazing Etihad clients was an experience like no other.
The shoot was a feat both of engineering and creative vision that took a coordinated effort between Stockholm, L.A., New York, and Abu Dhabi. The accuracy and acumen with which the planning was done can be seen in the Shoot and VFX Breakdown video on this page. There's also a "making of" video with interviews of our creative team, the directors, and some of our Etihad clients.
The Making of Etihad Airways VR Brand Campaign - Flying Reimagined
The Barbarian Group
The concept of Centerstage is simple: bring white goods to life at retail so consumers experience them as if they had already brought them home.
The execution was accomplished by bringing together the most creative minds in the technology and motion graphics industries to create a digital-at-retail experience that had never before been done.
I was in awe of the talent on the team we gathered to accomplish what at the start was non-existent tech, and CG visual effects reserved for Hollywood blockbusters (in fact, the partner we used had just come off working on Transformers 4 with Michael Bay). It was a career-transforming experience.
Using Cinder technology, we engineered a solution that created a 30 fps experience across the largest canvas of pixels ever accomplished, providing an extremely elegant experience that not only wows people when they use it--it gets them to buy Samsung white goods.
The first video tells the behind the scenes story of how it came together, and the second features Keith Butters, who explains the technical challenges and how we overcame them to create this award-winning piece of work.
Cannes Lion - Bronze: Design One Show - Bronze Pencil: UX/UI Interface Craft
Samsung CenterStage - Behind the Scenes
Samsung CenterStage Case Study
Pepsi: Twice In A Lifetime
The Barbarian Group
Probably the most elaborate long-form film I've done for the web (you'll see the first ones I did for IBM just a scooch down the page): this nostalgia piece from Pepsi brings the glamour of old school Broadway back to the Super Bowl where it started when Carol Channing performed in the first Super Bowl Halftime show ever.
The gentlemen featured in the piece was actually there at Super Bowl IV. The rest of them were just stoked to get a surprise Bingo performance from the larger than life Broadway legend.
Pepsi: Twice In A Lifetime (2014)
British Airways: UnGrounded
Similar to the CenterStage experience--this project also holds a special place in my heart because of all of the amazing, talented, and lovely people I met and worked with to bring this program to life.
British Airways--no slouch when it comes to innovation--wanted to bring a program to life that extended beyond its own corporate walls (so to speak). The plan: connect with some of the best minds in Silicon Valley, and collaborate with them to solve some of the world's most challenging problems.
The first video is a recap of the program, featuring many of the people who flew with me and about 100 others from SFO to LHR, cracking four in-flight challenges, and presenting the best of the solutions to the Secretary General of the ITU at the G8 UK Innovation Conference.
The second was a video we produced before recruiting began to raise awareness in the Silicon Valley community, and British Airways got an overwhelming response, with many asking if they could be part of the experience.
It was a blast.
British Airways Ungrounded Recap (2013)
British Airways - UnGrounded Promo (2013)
ChapStick: Brand Relaunch
A fun little video that gives an overview of the work we produced on behalf of Pfizer for the ChapStick brand re-launch in 2011. We got to do a lot of great work in Print, OOH, Radio, and Online, and the campaign resonated really well with consumers.
But the best part of this experience for me was to be able to work with the team on such an iconic, American brand. It was a really fun time.
Chapstick Brand Relaunch (2011)
IBM: The Legends of iSeries Web Series
I produced video for the Internet before there was a YouTube. These IBM films were predecessors and harbingers of the long-form branding video.
In fact, this series had to be exported in QuickTime and RealPlayer formats, and the user had to choose which one to watch on their own from the page.
This project was meant to let all the sys admins who loved their iSeries servers know that IBM was not discontinuing the series. In fact, iSeries servers were as tough as the new servers that were rolling out at the time.