Samsung CenterStage: Digital@Retail Innovation
Samsung wanted to give its customers (e.g., BestBuy and Home Depot) the ability to sell their entire inventory of Samsung appliances in any of their stores--regardless of the size of the store.
Using the top of the line Samsung hardware, and a lot of R&D ingenuity, we built a digital@retail product that had never been done before, and made an immediate impact in the sales of Samsung appliances for BestBuy, The Home Depot, and other major Samsung retail customers. Below are a couple of videos to show how we did it.
Etihad Airways: Flying Reimagined - A Virtual Reality Experience
When we found out we had an opportunity to use Nicole Kidman (a spokesperson for Etihad Airways) in our creative branding ideas, our initial answer was: Virtual Reality.
That led to an 18-month journey for me, where I had the pleasure and privilege of assembling a world-class global team of creative artists, technical wizards, and amazing crews to create a four-minute VR film featuring Nicole Kidman and the new line of Etihad A380s. You can download the experience here.
Below is a video produced by our partners in crime - MediaMonks - on how we pulled off a pretty sweet piece of digital content and technology.
Balloon Time Social Media Campaign
Balloon Time has its distribution down. You can find their product in any Party City. But you may not know their product, or where you can find them.
We took their limited marketing budget, and created a social media campaign that featured their product as well as a party planner influencer who spread the word to her fans and followers across social media and the web.
The result was a treasure trove of photography assets, some great editorial content, and the video below that tugs at your heart strings.
Pepsi: Twice In A Lifetime Long-Form Video
Pepsi is a perennial sponsor of the Halftime for the Super Bowl. They know the value of great content populating their digital marketing channels. Below is a long-form nostalgia piece featuring Carol Channing, who happened to be one of the very first celebrity Halftime performers at Super Bowl VI in 1972.
ChapStick Brand Re-launch
ChapStick is one of the most iconic U.S. brands, so when we worked to re-launch it in 2011, we had to work smartly to make sure that what we created worked across all channels, especially through the digital channels and social media. The video below is a highlight reel of the assets we created for the campaign including print, out-of-home, digital, website, and social media.